Oh, jeepers that’s another question I could write a whole book on. Here’s the best rundown I can give to starting and growing a blog.
1. Decide on a theme or nitch for the blog and brand it around that theme.
2. Find the right webhost for you (ie. wordpress, squarespace, wix, etc). If you want google search to generate you in their results, do NOT use free webhosts like tumblr or blogspot. Then build your page to fit your theme.
3. Decide on a posting schedule. Don’t just post whenever you feel like it or happen to have an essay done. Having a regular posting schedule can keep you dedicated and your audience engaged.
4. Keep your posts to a consistent length so readers know what to expect. I also don’t recommend making posts too lengthy. This is the internet. People want it fast. I probably push my limit with 1,500 – 2,000 words.
4. Start an email list so your readers can subscribe. I use mailchimp. It’s free up to 2,000 subscribers and then the price sky rockets from there. You can tell that mailchimp does not give me a kickback to recommend them because I’ll say right up front that, once you get a large audience, it is stupidly expensive and they enrage me for it.
5. Give people a reason to subscribe. Subscribing means people are giving you their information so they rarely do it, even if they love your work. So give people an incentive to subscribe (i.e. an ebook or something).
6. Use social media and collaborate with other bloggers. One of my most favorite things about blogging is that our fellow bloggers aren’t competition, they are our co-workers. We help each other out. We feature each other’s work and promote each other and collaborate.
As for how I stay inspired to write… this does get tough. Sometimes I think “If I write one more blog post I’m gonna vomit on my keyboard.” But my nitch is “life uncensored” and life keeps fascinating the fuck out of me. Most of the time I just write freely and whatever comes out comes out. Other times it’s like a car stalling. I remember that not every post is going to be a home run and that’s okay. This is a career/hobby of choice so… if it’s not fun, then why do it?